Is Web Analytics Alone Enough to Understand Your Web Interactions?

We’ve discussed this at length in previous posts… Perhaps the fact that we keep bringing it up my elude to the fact we believe this to be critical to marketing successes in the future. The Web Analytics Association defines web analytics as “…the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.” From a web design perspective, that’s an appropriate description. However…

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Leverage your groups on linked by sharing blog content and answering questions that your connections may be seeking information to. Groups are an excellent way to uncover prospects who may be in dire need of the services you provide. Groups can also provide some insight into who else is working in the same space you are for the same types of clients.

Cookie Cutter B2B Sales Methodologies Don’t Work.

No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true and examining the B2B sales process. In B2B transactions, there is no way to fully predict the decision making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. This can make your B2B marketing messaging a challenge.

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Distributed Marketing: An idea whose time has come for Technology Marketers

Distributed Marketing is a concept for delivering automated marketing services to small- and mid-sized businesses, resellers or other sales/service channels through a larger marketer who would act as a centralized enabler of data, analytics and technology.

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Call Center Optimization Through Better Marketing Analytics

In this case study, among the available prospect data records, only half were contacted each month, leaving the other half of the prospect data records untouched. The initial list selection was based on annual sales/revenue, which succeeded in eliminating the poorest performing prospects. However, those prospective customers were not further prioritized for their call center representatives to focus on the best prospects.

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Using Analytics to Drive Your Tweet Strategy

But even smarter than that – use your Web analytics to help you further define your microblogging strategy. Find out what keyterms are converting on your Web site and/or blog. Uncover which pages are generating the most leads and tap into those by building links through your microblogging activity. Monitor which Tweeters are sending traffic to your Web site or blog and through which keywords. Develop your strategies around your top influencers and top performing keywords.

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Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)

Let’s say your campaign has launched on schedule and successfully. You have reached the finished line! This is the time to thank your marketing analytics, operational partners and account services coaches for helping you define, plan and execute. Now imagine yourself sitting in your comfy office chair, with your Starbucks Coffee, as you review your very own online dashboard which displays your multi-channel campaign results on a daily basis! Your coaches also will be there to help offer best practices, and what you need to work on for your next campaign.

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A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles, and product reviews than the average consumer.

Brand Evangelism: NASCAR Style With Tony Stewart

Brands are getting smarter about how they market to their customer and prospects, by looking at the deeper relationship, rather than the one time cash-register transaction. Building a customer base who feels passionate about what you are offering creates people who will influence buying. Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites talking about your brand and why other’s should too.

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Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2)

Marketing is a marathon, not a sprint. The cost of not pre-evaluating marketing campaigns through analytics and account services can be deadly. Follow standard business objectives to ensure successful campaigns every time. (Part 1 of 2)

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