Posts tagged as:

Marketing Strategy

There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.

B2B pros should take a step back, breathe deeply and “look at the big picture” to determine the best way to approach lead generation.

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Why ROI Measurement Is So Elusive

Definitions for Marketing ROI abound, but the pressures to achieve it have increased to fever pitch across all channels and marketing specialties. Why? One reason may be that with all the new marketing technology tools―with their claims of incredible measurement capabilities blasted to your in-box daily―the real complexity of getting to ROI has become washed over. Expectations have been raised. You need to figure it out.

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Great Advertising for Next to Nothin'

Hasbro has launched an inventive new campaign for its NERF Brand that invites NERF owners to create and submit films of themselves using NERF products.

The Battle of the Ads is a web-based contest that includes social media, email marketing, and user-generated video.

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I love it when the client is RIGHT!

I had created a “sample” email to facilitate discussion, but did not have specific customer information. I had included benefits proving her brand was superior to the competition, and several compelling offers. But since I did not know who my customer was — it was just undirected information. By my doing it wrong, we could launch into a conversation of what kind of analysis needed to take place in order to do it RIGHT!

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Are your customers suffering from email fatigue?

The rapid adoption of social networking sites like Twitter and Facebook by the business world has stimulated discussion about the need for more business-facing social software platforms. What are you doing to make sure you are listening where your customers are most likely to be talking?

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When is the best time to integrate strategy into your marketing analytics and modeling projects? At the beginning, middle, and end of the project!

Why build models for marketing campaigns? One reason is to help rank and select the right prospects that correspond to your program objectives — those who are most likely to take action on your offers. For an acquisition program, who is most likely to buy from you?
For a retention program, who is at risk of leaving you? It is critical that you strive to integrate a strategic mindset throughout your marketing analytics modeling project, from beginning to end, and then beyond.

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Nine Key Marketing Metrics every company should be measuring

When organizations begin to standardize marketing measurements across their sales channels, business units and media, the closer they will come to the more complex process of tracking corporate Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability.

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