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wboyce

The Social Media Bandwagon Has Become a Supersonic Jet.

As a Social Media marketer with SIGMA Marketing Group, I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. There are varying degrees of usage and unique formulas for different business types and vertical markets, but I don’t care who you are… Social Media is here to stay, and will continue to evolve rapidly. I recently wrote an article on social media usage by industry, which focused primarily on B2B Social Media, but it provided some interesting insights about what industries have adopted social.

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Social Media Use by Job Function Stats – Indicates Need to Change.

As companies continue to evolve in social media, so must the number of employees inside an organization continue to increase social media usage. This is not to say that all employees should be updating their Facebook status 20 times per day, but there are some socially acceptable activities that can impact your social networking efforts, that all level employees can contribute to.

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B2B Social Media Landscape Appears to Be Wide Open

As I’m reading the “Fall 2010 Social Business Report” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true. We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. We can further agree that while there are experts out there, we are all still learning what works and what doesn’t. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business.

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Email Marketing Experts Expose All (Well, Great Tips Anyway)

Whether you’ve dabbled in the email marketing space, or you are proven expert, this supplement include page after page of tips and trick, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving.
Here are some of my favorite snippets form the DMNews Email-Marketing Guide 2010.

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Part of leveraging social media in the B2B space is understanding that it is not just about the “business” per se. It’s about understanding the channels through which your brand can and will be found and optimizing each and every touch point with the right information. In this post we explore the various components of a LinkedIn profile and provide suggestions on how to leverage those parts and pieces.

Don’t Let Meetings Be the Death of Your Organization

Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting,” written by Patrick Lencioni.  The author weaves a fictional tale of a company struggling with staff meetings, and how those affect the long-term success of the organization.  I certainly won’t give away the entire plot line, but [...]

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Leverage your groups on linked by sharing blog content and answering questions that your connections may be seeking information to. Groups are an excellent way to uncover prospects who may be in dire need of the services you provide. Groups can also provide some insight into who else is working in the same space you are for the same types of clients.

Cookie Cutter B2B Sales Methodologies Don’t Work.

No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true and examining the B2B sales process. In B2B transactions, there is no way to fully predict the decision making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. This can make your B2B marketing messaging a challenge.

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Using Analytics to Drive Your Tweet Strategy

But even smarter than that – use your Web analytics to help you further define your microblogging strategy. Find out what keyterms are converting on your Web site and/or blog. Uncover which pages are generating the most leads and tap into those by building links through your microblogging activity. Monitor which Tweeters are sending traffic to your Web site or blog and through which keywords. Develop your strategies around your top influencers and top performing keywords.

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Brand Evangelism: NASCAR Style With Tony Stewart

Brands are getting smarter about how they market to their customer and prospects, by looking at the deeper relationship, rather than the one time cash-register transaction. Building a customer base who feels passionate about what you are offering creates people who will influence buying. Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites talking about your brand and why other’s should too.

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