Taking sales force to the next level will alway require management buy-in. Sales Enablement dashboards and toolsets are certainly available, but there is an investment that goes along with that. Selecting the right vendor who will look inside your sales organization and create a unified view across all customer data is key. If you need to help your management team buy-in to this sales methodology, be armed with case studies and success stories, whether you work with a B2B or B2C sales organization. This is a new frontier, and you are fortunate to be on this side of it.
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