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Location-based strategies for digital marketing

Many businesses that market in a specific geographic area are perplexed when it comes to the new digital frontier. How can they tap the efficiencies of new interactive technologies like social media when they market to a small subset of customers? Add on to this the many new digital offerings that are confronting local businesses and you can see why it’s difficult to determine what’s the best mix of advertising dollars and which ones will deliver the highest return to their locally-based business.

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