Consumer goods companies and retailers know that multichannel customers are more profitable, and often more loyal. Industry research shows that these shoppers spend 30 to 50 percent more than those who buy through a single channel. The challenge for marketers is ensuring top-notch customer experiences and availability of cross channel marketing analytics to help attract, retain and grow these high-value customers.
Consumers are going to interact with your brand in ways that fit their needs based on convenience, preferred communication methods and their comfort in dealing with your product or service. So, how do you regularly turn multichannel marketing challenges into profitable opportunities?
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