Posts tagged as:

Mike Fuqua

Is RFID Getting Primed to Change Digital Marketing?

RFID, or Radio-Frequency Identification is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product for the purpose of identification and tracking using radio waves. These tags can be read from several meters away, out of the line of sight of the reader, and the reader can be linked via networks and integrated with applications.

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Is the Enterprise Ready for Cloud Marketing Services?

Is the typical Enterprise ready for marketing services from the “Cloud?” This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud,” the question will be asked, and answered, more frequently. A likely influencing factor is the maturity of the Enterprise’s Datacenter. The datacenter’s evolution may just offer Marketing the flexibility to evaluate more marketing technology options.

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Tip: Address Unified Marketing Technology Solutions Now.

Everything digital has created an explosion of new data and sources. This digital environment has also produced an always-on relationship situation that is also spawning new applications and data sources. The impact to the Data Warehouse occurs at the data model. What was the data model a few years ago likely requires new assessment based on channels, touch points, behaviors, preferences and more. The new data model needs the ability to quickly adapt with collecting new data from new places. And that adaption model needs to occur with less skill in assuring integration of data sources/systems gets put in place.

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Marketing Technology Takes a Page From Unified Communications.

Today, marketing data and analytics platforms are becoming more robust and integrated when delivered to target market areas, but they still lack intuitive means for a broader workforce to react upon it or the ability to even imbed the information into broader sets of business processes. So like the disparate communications tools before UC, the next generation of marketing data and analytics platforms requires a more holistic approach on how data and analytics can be used.

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