Building a new sales organization to enter a new market, whether to generate business from a new product/service or to cover a new geography, can be challenging. You no doubt have done your research and made your projections that suggest the market is ready for the new offering. Or, you believe you can drive growth with more sales coverage. But beyond market saturation campaigns, how can you REALLY jumpstart your initiative and start out in high gear? B2B marketing analytics is the answer.
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