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B2B Direct Marketing

B2B Marketing ROI – Are You There Yet?

As the 2010 Direct Marketing Association conference (DMA:2010) wrapped up, I took a minute to reflect on the conversations I had with a wide variety of marketers over the past few days. As a B2B marketer, I have a special interest in the state of B2B direct marketing so I focused on the conversations that I had with other B2B Marketers and compared them to the conversations that I had with our consumer marketing brethren.

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