Posts tagged as:

b2b analytics

5 Ideas and More to Improve B2B Marketing Strategy

In the complex and competitive B2B marketplace, numerous strategies need to be deployed and coordinated to exceed revenue growth objectives. B2B Marketing Analytics should be considered as a foundation strategy to sales enablement and on-going opportunity qualification and sales funnel development.

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Heat Up Cold Calling with B2B Marketing Analytics

By developing a comprehensive B2B marketing analytics capability, some B2B companies have seen year-over-year market share growth of 30%, sales productivity increases of 50% and business attrition decreases of 40%. Using this approach, cold calling becomes at least warm, if not hot!

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