Google: Planting the Seeds of a Marketing Revolution

By positioning itself as a leader in the next marketing revolution, where the lines between the online and offline and the various forms of media blur into one integrated consumer experience, Google is both protecting its future as well as enabling its advertisers to take part in the revolution on its platform.

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A Hyper Digital World Still Leads to Offline Cash Register Sales.

Just as web analytics grew from measuring hits to ever more sophisticated metrics, the ability to escape the world of hits is now the Holy Grail, to attribute that online activity blanketing the world in ones and zeroes with the actual individual souls who make the decisions with human interactions using complex and intricate data management practices aligning digital channels of all stripes with offline – dare one say, real-world experiences.

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What Does Engagement Really Mean?

Social Media as a category is certainly a communications enabler–a series of channels really–but it’s only one of many ways to engage with your customers and prospects. What’s important is understanding how your customer wants to be communicated with and choosing the communications medium that’s appropriate to the customer/prospect and to the particular message being delivered.

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Death of the Exhibit Hall Expo?

Over the past ten years, I had come to believe that the death of the expo was imminent. Havin gattended countless conventions and expos, I can conjure up better ways to achieve the same results. I’d watched the development of virtual expo capabilities with enthusiasm because individuals can attend an expo from their desks without traveling. Through virtual expos, information is made available on-demand. Virtual expos have made me believe traditional expos are on death rails. Several of my favorite expos have died off, such as NetExpo and MacWorld. Comdex, another favorite of mine, died off, but is returning as a virtual trade show in 2010 – which had further strengthened my theory. Strengthened, that is, until I attended Collosalcon.

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Don Draper and the Long, Winding Road to Cross-Channel Marketing Success

As most B2B and B2C marketers look in the mirror halfway through 2010, it’s a time for a brief pause to reflect on what it takes to successfully integrate and measure multiple marketing channels. Let’s face it, the last 10-15 years in the marketing business have been like no other in our lifetime and the next decade promises to be even more interesting and exciting. Makes me want to watch another episode of Mad Men to pinch myself on how far the marketing industry has come. Imagine Don Draper (chief character in the excellent AMC series, Mad Men) in a room full of web analytics folks? And no one was smoking or drinking?

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Web Analytics Forecasted to Grow at Rapid Pace

Today, web analytics may play only a small part in how you develop your marketing strategies and understand your customers. However, with exceptional predicted growth in the web analytics industry and the development of powerful and affordable tools, web analytics is going to play an increasingly bigger role in developing your marketing strategies and campaigns.

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The Era of "Big Banks" is Over!

uilding deeper relationships with existing customers through the introduction of additional financial products is not a new concept. However, the big banks are doing a horrible job at developing the one thing that makes cross-selling possible; Customer Advocacy.

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Virtual Database Analytics

Virtualization offers high performance through technology advancements and resources on-demand. Through high availability, clustering, and redundancy, environments reduce downtime. Database analytics and database marketing are tied to databases that, most of the time, “sleep.” Database marketers should thoroughly investigate how virtualization can increase capability and impact the bottom line for their solutions.

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Heat Up Cold Calling with B2B Marketing Analytics

By developing a comprehensive B2B marketing analytics capability, some B2B companies have seen year-over-year market share growth of 30%, sales productivity increases of 50% and business attrition decreases of 40%. Using this approach, cold calling becomes at least warm, if not hot!

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Lean Marketing Analytics

Lean allows organizations to understand their business processes and streamline toward customer value. Productivity will increase, costs will decrease, work backlogs will decrease, and customer value will rise. If your organization is facing difficult times due to a challenging economy, Lean may be a perfect way to gain productivity.

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