There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.

B2B pros should take a step back, breathe deeply and “look at the big picture” to determine the best way to approach lead generation.

Read the full article.

Being Small Is Cool Again.

With the changes taking place in marketing today, there’s no better time to be small and agile. In fact, small marketers are “cool” again because nimbleness is the number one skill to overcome more marketing channels, new technologies, a changing consumer, expanding markets and all of the other forces shaping the world of Marketing 2.0.

Read the full article.

The Future Is “Tradigital”

Media consumption changes are blurring the boundaries between the old and the new, as TV viewing is either delayed or online; print now offers it’s content in print and digital form; and online activities are leveraged for both online and offline sales goals. Once you controlled the conversation, now you are part of the conversation.

Read the full article.

Digital Marketing Days: Old School vs. New School

Despite the fact that marketers are deluged with white papers, mail and email from the latest and greatest marketing technology providers, it seems that many organizations are still struggling with how to manage the various channels in order to maximize the return on their marketing spend. Many are still struggling to get one channel right—relying on marketing analytics to determine the ideal channel to approach a customer or prospect and just beginning to pilot multi channel marketing tools that enable effective engagement of your audiences is now becoming a requirement as opposed to a nice to have.

Read the full article.

Do You Use Internet TV to Reach Your Customers?

Internet TV can be an excellent way reach customers in new ways. It allows for an unlimited number of narrowly focused television channels. Internet TV’s growing acceptance means an increasing number of viewers will be turning to the Internet for their television, providing an opportunity for businesses to inform viewers about their products and services.

Read the full article.

Should You Listen When Choosing a Listening Platform?

We’ve come a long way from the traditional clipping services. Social listening platforms are on the rise, and continue to improve and evolve. To purchase a solution based solely on price tag and other user’s opinions of the tool would be foolish. Remember that while other users are getting exactly what they might need out of one solutions, their needs may greatly differ from yours.

Read the full article.

The Web Content Management Maturity Curve

Web content management started as a nearly-exclusive responsibility of IT, the website group, or the agency responsible for digital publishing. Under the optimization phase, marketers are taking a more significant role in the management of content, with 36% taking an active role content authoring. This combined with the growth of the use of WCM to support marketing initiatives, has the marketing function with a significant stake in WCM technologies for the foreseeable future.

Read the full article.

Getting the Most From Your Mobile Marketing Campaign.

Mobile Marketing and Social Media are rapidly growing because they are providing companies the unique opportunity to connect with consumers and they allow companies to track the user experience across multiple channels which is also known as Social CRM.

Read the full article.

Ruthless Environment Requires New Ways to Attract & Retain Customers.

The future of customer intelligence is going to be built on web analytics and how we use and share information. To optimize your multichannel strategies and develop the most comprehensive view of your customer, let web analytics drive your customer intelligence.

Read the full article.

Xerox “Talks the Walk” with Marketing 2.0

Smarter marketing is all about utilizing what you have – lots of key information in your database — and tailoring every communication to reflect that knowledge in a way that will increase cusomer response and satisfaction.

Read the full article.

← Previous Entries

Next Entries →