5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash.

The Internet is buzzing about Old Spice’s new viral video campaign. Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as much if not more lessons to be learned about marketing in general. Here are 5 steps any marketer can take to apply lessons learned from Old Spice’s success to their campaigns:

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Survey Says: Email Provides the Perfect Direct Response Test Kitchen.

Email marketing campaign typically work better when an incentive is offered to the readers to complete a task or interact with the sending brand. Studies show that where incentives are offered, response rate is higher. Knowing how to incentify is the key to unlocking successful email marketing campaigns.

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5 Ideas and More to Improve B2B Marketing Strategy

In the complex and competitive B2B marketplace, numerous strategies need to be deployed and coordinated to exceed revenue growth objectives. B2B Marketing Analytics should be considered as a foundation strategy to sales enablement and on-going opportunity qualification and sales funnel development.

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How Complex Is Your Communications Landscape?

The market will continue to invent new ways to communicate and, therefore, new channels for marketing to master. The flexibility of a multi-channel tool to adapt to new channels will be a key factor in the success or failure of marketing initiatives as the communication landscape continues to evolve.

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How Banks Use Data Mining to Answer the Big Marketing Questions.

Data mining can help solve business problems in banking and other financial services companies by finding patterns and correlations in business information that might not be obvious to marketing managers because the volume of data is simply too large.

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Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics?

When Google announced on their blog that they were releasing a browser add-on that gives web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it.

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Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics

Marketing professionals need to track and analyze the effectiveness of their marketing programs. Best practices align marketing activities, strategies, and metrics with business objectives. Creating a framework to track and measure marketing performance is critical in today’s marketplace. Marketing metrics focuses on measuring, managing, and analyzing performance to maximize effectiveness and optimize marketing ROI. Three elements play a critical role in managing marketing performance; data, analytics, and metrics.

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CMOs Need to Grow Up to Sit at the C-Level Table.

There is a general consensus that marketing is both an art and a science. With the increased importance of technology in today’s marketing environment, it’s clear that the pendulum has swung to the science side of the equation. Technology, analytics, and measurement are at the forefront and, with the pace of change expected to quicken going forward, they’ll only increase in importance in coming years. A technology-enabled CMO will help companies prosper in this new world order of marketing.

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The Transition of “Digital Days” to “Multichannel Days.”

Earlier this month, I attended the Digital Days conference sponsored by the DMA in New York City. The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing in a multichannel context. The issue is: Is it really only about Digital these days?

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Optimizing with Lean 5S

The purpose of 5S is to encourage office employees to develop their work environment in ways that reduce waste, time, equipment, and supplies. When used correctly, 5S can increase office productivity. An office that gives employees a say on how to obtain better focus, fewer errors, and higher productivity is an office that will have higher morale. Whether your office is following a Lean philosophy or not, 5S can help.

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