From the category archives:

Social Media

How Complex Is Your Communications Landscape?

The market will continue to invent new ways to communicate and, therefore, new channels for marketing to master. The flexibility of a multi-channel tool to adapt to new channels will be a key factor in the success or failure of marketing initiatives as the communication landscape continues to evolve.

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Should You Listen When Choosing a Listening Platform?

We’ve come a long way from the traditional clipping services. Social listening platforms are on the rise, and continue to improve and evolve. To purchase a solution based solely on price tag and other user’s opinions of the tool would be foolish. Remember that while other users are getting exactly what they might need out of one solutions, their needs may greatly differ from yours.

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Getting the Most From Your Mobile Marketing Campaign.

Mobile Marketing and Social Media are rapidly growing because they are providing companies the unique opportunity to connect with consumers and they allow companies to track the user experience across multiple channels which is also known as Social CRM.

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A Hyper Digital World Still Leads to Offline Cash Register Sales.

Just as web analytics grew from measuring hits to ever more sophisticated metrics, the ability to escape the world of hits is now the Holy Grail, to attribute that online activity blanketing the world in ones and zeroes with the actual individual souls who make the decisions with human interactions using complex and intricate data management practices aligning digital channels of all stripes with offline – dare one say, real-world experiences.

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What Does Engagement Really Mean?

Social Media as a category is certainly a communications enabler–a series of channels really–but it’s only one of many ways to engage with your customers and prospects. What’s important is understanding how your customer wants to be communicated with and choosing the communications medium that’s appropriate to the customer/prospect and to the particular message being delivered.

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What is Social CRM? The Differences between CRM and Social CRM

Traditional CRM projects are not adapting to the new relationship-driven model of social media. While CRM started out with the goal of 1:1 marketing, it is mainly focused on automating tasks, improving reporting, and staging triggered marketing communications. It has not supported the need of marketers to manage social relationships.

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Online and Offline Consumer Insights, Analytics and Data-It’s time to get these two together!

Suppose you are a consumer goods company selling hundreds of products directly or through e-commerce sites such as Amazon.com and you want to optimize profitability using customer feedback and reviews. In the past this was a labor intensive process to summarize comments and ratings to get the insights you needed to make decisions.

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