From the category archives:

Marketing Technology

Email Marketing Experts Expose All (Well, Great Tips Anyway)

Whether you’ve dabbled in the email marketing space, or you are proven expert, this supplement include page after page of tips and trick, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving.
Here are some of my favorite snippets form the DMNews Email-Marketing Guide 2010.

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The 7 Features You Must Include in Your B2B Sales Playbook

An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook they will have fewer unproductive calls and reduced time spent in pre-call planning efforts. The sales playbook is an important tool that Marketing often uses to provide invaluable marketing information and sales tips.

Sales playbooks exist in many styles and forms, selected are key features that are common to those that are the most successful.

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Improving Health Care Member Engagement on the Web with Marketing Analytics.

Many of the nation’s top health insurers and health care organizations are looking to engage members and customers in a more meaningful way using available technologies such as interactive websites and mobile applications. The challenges we find when working with these organizations are that many are not tracking the right engagement information or, even worse, don’t have access to the information in the first place. Most organizations that have robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expense?

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Marketing Data Security: 3 Tips to Maintain Email Security

Email has become the modern day communication business tool. We use it for everything from selecting a lunch spot to passing contract signatures. Did you know that sending email across the internet is not secure? Your email message can be, and often is, read by other people. What do you think might happen if you attached a report containing customer data to an email and sent it? You have possibly published that information to the world! There are several things you should do to protect your email…

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Sales Enablement 101 – Getting Started.

Taking sales force to the next level will alway require management buy-in. Sales Enablement dashboards and toolsets are certainly available, but there is an investment that goes along with that. Selecting the right vendor who will look inside your sales organization and create a unified view across all customer data is key. If you need to help your management team buy-in to this sales methodology, be armed with case studies and success stories, whether you work with a B2B or B2C sales organization. This is a new frontier, and you are fortunate to be on this side of it.

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Tip: Address Unified Marketing Technology Solutions Now.

Everything digital has created an explosion of new data and sources. This digital environment has also produced an always-on relationship situation that is also spawning new applications and data sources. The impact to the Data Warehouse occurs at the data model. What was the data model a few years ago likely requires new assessment based on channels, touch points, behaviors, preferences and more. The new data model needs the ability to quickly adapt with collecting new data from new places. And that adaption model needs to occur with less skill in assuring integration of data sources/systems gets put in place.

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Marketing Technology Takes a Page From Unified Communications.

Today, marketing data and analytics platforms are becoming more robust and integrated when delivered to target market areas, but they still lack intuitive means for a broader workforce to react upon it or the ability to even imbed the information into broader sets of business processes. So like the disparate communications tools before UC, the next generation of marketing data and analytics platforms requires a more holistic approach on how data and analytics can be used.

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Marketing Data Security: Accessing Corporate Resources From Offsite Securely

Suppose a hacker really wanted your corporate data; how would they go about trying to access it? Would they try to hack into your company? Probably not. Your company has an IT group dedicated to keeping data secure. Instead, the hacker will get a company listing of employees and attempt to hack the employee home computers. It is less likely that a home computer or home network is secure. The following are some things you can do to stay safe while accessing corporate resources from offsite…

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Marketing Data Security: FTP and Data Shipping Security

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business.  In this series of short [...]

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Marketing Data Security: 5 Tips To Secure Your Laptop

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount this information remain secured from tampering and theft. Companies who have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business. In this series of short articles, we’ll provide tips for securing your data on various devices and at data connection touch points. In this article we’ve provided tips to secure the marketing data on your laptop.

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