A simple ROI calculation does it all: Test cell revenue/test cell cost. Run the numbers on your next campaign and you may find some fascinating new insights about the results of your programs.
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At SIGMA Marketing Group, we love shifting marketing into top gear with analytics as the high powered engine inside.
I’m Kenyon Blunt, CEO and my team of bloggers will race across industries and drive by techniques, technologies and channels to bring you insightful musings on how to add a little more octane to your marketing strategies. We’d love to hear your thoughts and opinions.
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