From the category archives:

Analytics

Web Analytics Forecasted to Grow at Rapid Pace

Today, web analytics may play only a small part in how you develop your marketing strategies and understand your customers. However, with exceptional predicted growth in the web analytics industry and the development of powerful and affordable tools, web analytics is going to play an increasingly bigger role in developing your marketing strategies and campaigns.

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Virtual Database Analytics

Virtualization offers high performance through technology advancements and resources on-demand. Through high availability, clustering, and redundancy, environments reduce downtime. Database analytics and database marketing are tied to databases that, most of the time, “sleep.” Database marketers should thoroughly investigate how virtualization can increase capability and impact the bottom line for their solutions.

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Heat Up Cold Calling with B2B Marketing Analytics

By developing a comprehensive B2B marketing analytics capability, some B2B companies have seen year-over-year market share growth of 30%, sales productivity increases of 50% and business attrition decreases of 40%. Using this approach, cold calling becomes at least warm, if not hot!

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Lean Marketing Analytics

Lean allows organizations to understand their business processes and streamline toward customer value. Productivity will increase, costs will decrease, work backlogs will decrease, and customer value will rise. If your organization is facing difficult times due to a challenging economy, Lean may be a perfect way to gain productivity.

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Let Them Eat… From the Distributed Marketing… Cake!

Distributed marketing is a powerful concept and capability allowing the corporate marketing organization to develop campaigns in support of enterprise business goals, maintain the brand’s images and messaging while enabling a local flavor to the organization’s marketing execution. When I think of Distributed Marketing, a couple things come to mind.

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CIO to the CMO – "Get Smart Fast!"

Call it “the new marketing ecosystem,” “Marketing 2.0,” or “Marketing’s New World Order.” Whatever terms used, it’s clear that CMOs need to play an increased role in the technology future of their companies and continue to evolve their tech literacy rapidly to keep up with the continually evolving technology of our current marketing environment.

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Rx for Your Web Analytics

Do you remember in business school when you were presented a case study and there were always detours called “symptoms” which really weren’t the underlying issues but instead pointed you to the real problem? That’s what we have here. This inability to measure ROI for online channels is a function of the lack of skilled web analytics resources and not an inherent problem with web analytics.

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Why ROI Measurement Is So Elusive

Definitions for Marketing ROI abound, but the pressures to achieve it have increased to fever pitch across all channels and marketing specialties. Why? One reason may be that with all the new marketing technology tools―with their claims of incredible measurement capabilities blasted to your in-box daily―the real complexity of getting to ROI has become washed over. Expectations have been raised. You need to figure it out.

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Dating 2.0: The Revolution of Online Dating Through Beauty Segmentation

Online dating service OKCupid.com has taken the application of predictive analytics to a whole new level by ranking and segmenting the more attractive site users from the less aesthetically pleasing ones.

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Facebook is launching the Open Graph protocol with 30 partners.

This is a really significant step for Facebook. For years we’ve been saying that FB is an open platform, but now for the first time, the likes and interests of my Facebook profile link to places that are not Facebook.com. My identity is not just defined by things on Facebook; it’s defined by things all over the Web.

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