The future of customer intelligence is going to be built on web analytics and how we use and share information. To optimize your multichannel strategies and develop the most comprehensive view of your customer, let web analytics drive your customer intelligence.
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Today, web analytics may play only a small part in how you develop your marketing strategies and understand your customers. However, with exceptional predicted growth in the web analytics industry and the development of powerful and affordable tools, web analytics is going to play an increasingly bigger role in developing your marketing strategies and campaigns.
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