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Kevin Gilbert

Marketing Data Security: 3 Tips to Maintain Email Security

Email has become the modern day communication business tool. We use it for everything from selecting a lunch spot to passing contract signatures. Did you know that sending email across the internet is not secure? Your email message can be, and often is, read by other people. What do you think might happen if you attached a report containing customer data to an email and sent it? You have possibly published that information to the world! There are several things you should do to protect your email…

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Marketing Data Security: Accessing Corporate Resources From Offsite Securely

Suppose a hacker really wanted your corporate data; how would they go about trying to access it? Would they try to hack into your company? Probably not. Your company has an IT group dedicated to keeping data secure. Instead, the hacker will get a company listing of employees and attempt to hack the employee home computers. It is less likely that a home computer or home network is secure. The following are some things you can do to stay safe while accessing corporate resources from offsite…

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Marketing Data Security: FTP and Data Shipping Security

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business.  In this series of short [...]

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Marketing Data Security: 5 Tips To Secure Your Laptop

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount this information remain secured from tampering and theft. Companies who have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business. In this series of short articles, we’ll provide tips for securing your data on various devices and at data connection touch points. In this article we’ve provided tips to secure the marketing data on your laptop.

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Marketing Data Security: Securing Your Cell Phone or Mobile Device

Today’s business cell phones are more than just a phone, they are smart phones. Whether you use an iPhone, Droid, Blackberry, or other smart phone for business, you probably have corporate email, contacts, and other data on the phone. Essentially, cell phones are becoming smaller versions of our laptops and have unique security concerns. The following are some things to keep cell phones secure…

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Social Media Synergy Can Be As Magical as a Disney Vacation.

The Dis is now a hub of activity for Disney enthusiasts. Attracting the attention of millions of fans was a business opportunity didn’t escape Pete. He entered a partnership for a travel agency called Dreams Unlimited Travel and linked it to the website. Enthusiasts poured into the travel agency to reserve their vacations. Those successes lead to additional businesses that include off site hotels, condos, Disney cruises, vacations to other area theme parks, and more.

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Optimizing with Lean 5S

The purpose of 5S is to encourage office employees to develop their work environment in ways that reduce waste, time, equipment, and supplies. When used correctly, 5S can increase office productivity. An office that gives employees a say on how to obtain better focus, fewer errors, and higher productivity is an office that will have higher morale. Whether your office is following a Lean philosophy or not, 5S can help.

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Do You Use Internet TV to Reach Your Customers?

Internet TV can be an excellent way reach customers in new ways. It allows for an unlimited number of narrowly focused television channels. Internet TV’s growing acceptance means an increasing number of viewers will be turning to the Internet for their television, providing an opportunity for businesses to inform viewers about their products and services.

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Death of the Exhibit Hall Expo?

Over the past ten years, I had come to believe that the death of the expo was imminent. Havin gattended countless conventions and expos, I can conjure up better ways to achieve the same results. I’d watched the development of virtual expo capabilities with enthusiasm because individuals can attend an expo from their desks without traveling. Through virtual expos, information is made available on-demand. Virtual expos have made me believe traditional expos are on death rails. Several of my favorite expos have died off, such as NetExpo and MacWorld. Comdex, another favorite of mine, died off, but is returning as a virtual trade show in 2010 – which had further strengthened my theory. Strengthened, that is, until I attended Collosalcon.

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Virtual Database Analytics

Virtualization offers high performance through technology advancements and resources on-demand. Through high availability, clustering, and redundancy, environments reduce downtime. Database analytics and database marketing are tied to databases that, most of the time, “sleep.” Database marketers should thoroughly investigate how virtualization can increase capability and impact the bottom line for their solutions.

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