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Improving Health Care Member Engagement on the Web with Marketing Analytics.

Many of the nation’s top health insurers and health care organizations are looking to engage members and customers in a more meaningful way using available technologies such as interactive websites and mobile applications. The challenges we find when working with these organizations are that many are not tracking the right engagement information or, even worse, don’t have access to the information in the first place. Most organizations that have robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expense?

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Marketing Data Security: 3 Tips to Maintain Email Security

Email has become the modern day communication business tool. We use it for everything from selecting a lunch spot to passing contract signatures. Did you know that sending email across the internet is not secure? Your email message can be, and often is, read by other people. What do you think might happen if you attached a report containing customer data to an email and sent it? You have possibly published that information to the world! There are several things you should do to protect your email…

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Marketing Data Security: Accessing Corporate Resources From Offsite Securely

Suppose a hacker really wanted your corporate data; how would they go about trying to access it? Would they try to hack into your company? Probably not. Your company has an IT group dedicated to keeping data secure. Instead, the hacker will get a company listing of employees and attempt to hack the employee home computers. It is less likely that a home computer or home network is secure. The following are some things you can do to stay safe while accessing corporate resources from offsite…

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Marketing Data Security: FTP and Data Shipping Security

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business.  In this series of short [...]

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Marketing Data Security: 5 Tips To Secure Your Laptop

Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount this information remain secured from tampering and theft. Companies who have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business. In this series of short articles, we’ll provide tips for securing your data on various devices and at data connection touch points. In this article we’ve provided tips to secure the marketing data on your laptop.

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Marketing Data Security: Securing Your Cell Phone or Mobile Device

Today’s business cell phones are more than just a phone, they are smart phones. Whether you use an iPhone, Droid, Blackberry, or other smart phone for business, you probably have corporate email, contacts, and other data on the phone. Essentially, cell phones are becoming smaller versions of our laptops and have unique security concerns. The following are some things to keep cell phones secure…

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Distributed Marketing: An idea whose time has come for Technology Marketers

Distributed Marketing is a concept for delivering automated marketing services to small- and mid-sized businesses, resellers or other sales/service channels through a larger marketer who would act as a centralized enabler of data, analytics and technology.

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The Secret Sauce for Successful Marketing Campaigns

As the practice of marketing analytics is making a name for itself, and businesses are starting to catch on that they’ve been capturing all this great customer information. These same businesses are now starting to realize they should consider using it! If you are using predictive analytics to target your marketing campaigns, you should be seeing improvement in response rate from versus older campaigns where no predictive analytics were available. It is still common practice to send email campaigns or direct mail pieces to every contact in your list, hoping that mass distribution will lead to higher volume of responses.

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5 Ideas and More to Improve B2B Marketing Strategy

In the complex and competitive B2B marketplace, numerous strategies need to be deployed and coordinated to exceed revenue growth objectives. B2B Marketing Analytics should be considered as a foundation strategy to sales enablement and on-going opportunity qualification and sales funnel development.

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How Banks Use Data Mining to Answer the Big Marketing Questions.

Data mining can help solve business problems in banking and other financial services companies by finding patterns and correlations in business information that might not be obvious to marketing managers because the volume of data is simply too large.

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