Posts tagged as:

b2b

B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions

If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output. It’s easy to misinterpret and misuse data when definitions and rules are unclear. Here are 3 tips for communicating and clarifying requirements.

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Predictive Analytics Drive B-to-B Demand Generation

Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. That’s because sales resources are aligned in any number of ways: proximity, biggest targets, salesperson’s comfort zone, marketing budgets, etc. None of which are consistent, repeatable or sustainable. Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts.

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A Great Lead Nurturing Process Can Lead Your Sales Team to The Holy Grail of Sales!

As part of the lead generation and lead nurturing arm of the sales team here at SIGMA Marketing Group I am a strong advocate for a great lead nurturing process. I believe that if done correctly it has the potential to lead your sales team to the ultimate quest for the holy grail of sales… The multi-level sales opportunity!

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The Truth About B2B Email Campaigns. Contacts Verses Responses.

At SIGMA, we discovered a few truths in examining ways to improve the ROI of email campaigns for our clients. We thought sharing this info might be of use to those out there trying to run successful email marketing campaigns.

The first truth is that the objectives of our lead generation email campaigns are to elicit a response, and then develop leads into a company.

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Achieve Better ROI with Predictive Modeling for B2B

Predictive modeling can help businesses better target opportunities with prospects/customers and implement marketing and sales programs in a more efficient way to improve return on investment (ROI). Modeling allows you to select targets that are more likely to act in a certain way.

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SIGMA’s Fifth Gear Analytics Blog Joins Social Media Informer.

Earlier this week, we announced that Fifth Gear Analytics Blog is newly featured at the B2B Marketing Zone, a content repository for blogs and articles surrounding the B2B marketplace. We are also please to announce we have been invited to participate with the Social Media Informer as well.

Social Media Informer strives to deliver high quality content related to social media for business and delivers it through this Topic Hub in a way that is organized and easy to navigate.

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Fifth Gear Analytics Now Featured on B2B Marketing Zone.

Fifth Gear Analytics Blog was recently invited to join the B2B Marketing Zone, and is now a featured blog. The B2B Marketing Zone focuses on bringing the best B2B blog posts and articles together from around the Internet. This Topic Hub uses Browse My Stuff technology to pull content from a variety of sources and organize them in a relevant way for site visitors based on keywords.

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To Flock or to Rock(Melt)? That is the Question.

tter with activity across your various social channels. Having a browser that brings it all this activity together is really a helpful tool. Myself, I combine a variety of tools that make up my b2b social media technology roadmap here at SIGMA Marketing Group. Some of those social media tools listen for me, and others provide me an avenue to broadcast my b2b social content. I maintain the mindset that while the tools continue to evolve and make automation easier for us social media marketers – I strongly feel that there has to be hands-on interaction and a personal level of interaction with our networks. If we lose sight of the value of the relationships we strive to build via social media, doesn’t it then just become another media outlet – losing all social value?

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Understanding B2B Campaign Responses – Building a Methodology

SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs. We discovered that prospects respond at a significantly lower rate than customers. It’s also clear that response rates vary by the methodology used to conduct the marketing touch, with email prospecting consistently performing at the lowest response rate. We found that prospect response rates vary depending on the relationship the company has with the prospect, for example if the prospect is a past customer they are more likely to respond then other prospects.

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B2B Social Media Landscape Appears to Be Wide Open

As I’m reading the “Fall 2010 Social Business Report” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true. We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. We can further agree that while there are experts out there, we are all still learning what works and what doesn’t. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business.

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