From the category archives:

Marketing Creative

8 Tips to Improve Campaign Landing Page Conversion

Are you running campaigns that are getting a decent click through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion.

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Test and Learn: Take a Direct Approach.

Multi-segment marketing requires planning and a long-term commitment to the process. You need to establish test metrics, and practice careful auditing through out the entire process. Testing increases complexity. It increases your cost per contact. Not every test is a success. Failures can be costly (or painful). Success does not happen on the first try — usually. Progress is slow. Think about creating a test matrix. List all the things you might be able to improve and put each item in its own segment of the matrix.

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Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof

Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof. The reasons and benefits of having intelligence-based creatively minded analysts working together. Every creative piece is designed to capture more information about your audience to build your database. So, unlike other media, you know what works and what doesn’t. And through testing and retesting, you refine your approach and your message, so you can find ways to improve your results every time out.

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5 Steps to Delivering High-Performance Email Campaigns.

When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There is the messaging side — what are we saying, who are we saying it to, and why will they want to read it? Then there is the rendering side — will it look the way we intended it to look across every possible browser? And lastly there is the deliverability side — will it arrive in the recipients email Inbox?

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What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.

The Grateful Dead created a lasting legacy. You may not like their music, or identify with the culture and period of time when the band was at its high point, but you have to appreciate and admire what they cultivated in terms of followers and passionate fans. So, what does this have to do with marketing insights, targeting and all the other great stuff we talk about in our Fifth Gear Analytics Blog? Well, the book provides some interesting takeaways for those of us interested in consumer insights and using marketing analytics to improve our products and services.

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Marketing Miracle No. 1: Walking on Water

It’s no longer good enough to provide our clients with innovative ideas and measureable results. In the current recessional climate we need to be Marketing Miracle Workers. In our Client Satisfaction survey we ask our clients to rank us on the “can’t imagine doing business without SIGMA.” factor. It’s important to us that they feel we are essential to their success! That is why we have to produce marketing miracles for our clients.

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How Much Are Your Customers Worth?

As marketers, we have heard about it for years: It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? Why would you not want to understand the total impact a loyal customer can have on your acquisition and retention efforts based on this calculation? However, a great number of marketers we speak to still overlook future revenue opportunities by not recognizing the true lifetime value of current customers. Even though quite a number of companies can recognize differences among customers’ loyalty over a lifetime, they are often unable to quantify or act on those differences.

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Tour de France Sponsorship – Can It Win the Marketing Race?

Through the use of marketing analytics we help our customers target at a much more granular, and profitable, level than a sponsorship of a team or event. Forget broad demographic categories; we help our customers target based on hundreds of variables and identify those prospects that have the highest lifetime value.

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5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash.

The Internet is buzzing about Old Spice’s new viral video campaign. Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as much if not more lessons to be learned about marketing in general. Here are 5 steps any marketer can take to apply lessons learned from Old Spice’s success to their campaigns:

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Survey Says: Email Provides the Perfect Direct Response Test Kitchen.

Email marketing campaign typically work better when an incentive is offered to the readers to complete a task or interact with the sending brand. Studies show that where incentives are offered, response rate is higher. Knowing how to incentify is the key to unlocking successful email marketing campaigns.

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