From the category archives:

Marketing Creative

Is a QR Code Worth 5 Minutes of Your Time?

You have to scan the QR code to uncover what the blog post is referring to.

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Top Content for September 2011 – Analytics and Marketing.

Top marketing content from September 2011 on marketing trends, customer engagement, web analytics, multichannel messaging, marketing metrics and more. Check out the popular content you may have missed last month.

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Remembering Steve Jobs and His 10 Rules for Presentations.

At SIGMA, we recently finished reading The Presentation Secrets of Steve Jobs, for discussion in our employee book club. How many of us over-complicate presentations? This book provides a narrative list with real life examples to guide people in making presentations better. In this article we share the top ten tips that Steve Jobs used in presenting successfully, or 10 ways Steve Jobs’ legacy will live on in our presentations.

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Assessments Create a Fast Start to Customer Engagement

One of the most productive means to a fast start with a new client or partner is through a Marketing Assessment. In a new relationship, everyone has a lot of questions and this is a great way to drill through a mutual discovery process in a quick, and (usually!) fun way.

We try to coordinate an intensive 1 to 2 day series of question-and-answer sessions – usually fueled by a good stack of chocolate chip cookies.

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Driving the Brand Bus with the Customer Behind the Wheel.

A recently released study by Prophet, a strategic brand and marketing consultancy, exposes how apprehensive senior marketers are about their ability to build brand in the “complex new ecosystem of influence.”

The survey of more than 150 executives, half in marketing and the remainder in non-marketing roles, revealed that the C-Suite believes their organizations are not well-equipped with the skills that are needed to build brands in the near future.”

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Create and Innovate in 2011 for Dialogues That Bring the Greatest Engagement.

I scanned for something fresh on the prediction list and just like the last 2 years, everyone is playing it SAFE.

My experience and the shared concern of my fellow creative professionals is that creative marketing has become an oxymoron in the last 2 years. It has gone from a scrubby desert to a barren wasteland because of vanished marketing budgets and overly cautious boardrooms. In a “hunker down and wait” economy there is no allowance for failure and therefore no risk-taking.

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Paint By Numbers: Guided Design Through Web Analytics

Creative web page design by the numbers is nothing like paint by the numbers because you are the expert artist designing, learning and improving — constantly!

What do I mean by the phrase “Design By the Numbers?” It means tracking web analytics data to determine which of your page designs are the most effective, not just creating based upon personal preference or gut intuition.

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Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology

As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.

Before we get too carried away on our big plans for next year, however, let’s make sure we have the right foundation in place to make our future CRM initiatives are successful. It reminds me of the phrase my dad told me when learning how to build things…”make sure you measure twice, and cut once”. Nothing beats solid preparation and planning, whether its painting, building a bookshelf, developing a predictive model or investing in the right marketing technology platform. Time and time again, we see clients get overly aggressive with their marketing database, campaign management and business intelligence plans.

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Email Design: Show AND Tell

I found some interesting test results presented by MarketingExperiments, an internet-based research lab. They did a side-by-side test of an all-copy email vs. an almost all-image email to see which would perform best. The long-standing control was the copy-only email and it had been wordsmithed quite a bit with time and testing. The MarketingExperiments team hypothesized that holding a newspaper in your hands and reading it was a physical experience (not a cerebral one), and showing the actual paper might prove more attractive.

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8 Tips to Improve Campaign Landing Page Conversion

Are you running campaigns that are getting a decent click through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion.

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