From the category archives:

Social Media

Who will win Super Bowl XLVI? The ads, the Pats or the Giants?

I will admit, I am not overly interested in the Superbowl, or football. I am married to a Giants fan, but to me, it’s just something on TV. It’s really interesting this year with all that social media has to offer that we are getting a sneak-peek of many of the commercials that will air this year during the big game. Toyota came out with a really edgy ad about the redesigned Camry (the ‘reinvented DMV’ part is the highlight for me), while Honda didn’t just reinvent the Honda CRV, they revived Ferris Bueller for their Superbowl spot, for which they made a longer version mini-film (shown here).

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What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It?

SIGMA CEO, Kenyon Blunt, recently published his predictions for 2012 Marketing Trends. Included in those ten trends was this idea of “SoLoMo” or “Mocial” Marketing. Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. A prime example, as noted by Kenyon in his article, is that of stealing away customers who are waiting in line to make a purchase, by hitting them at the right time with the right offer.

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Top Ten Marketing Trends for 2012

I recently gave a presentation to an MBA class at the Simon School of the University of Rochester. I told the students that this was the most exciting time in my lifetime as a marketer. And I wasn’t just blowing hot air — I really believe it. If you look at my top marketing trends for 2011, several have changed significantly and this is exactly why marketing is so much fun; there’s a lot happening and it’s keeping us on our toes.

So here’s what I see in store for 2012:

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4 Mantras for B2B Marketing Success in 2012

I have been reading several B2B experts’ predictions for 2012 marketing trends. Based upon the work we have done for our B2B clients at SIGMA in 2011, I have narrowed in on what could be the top 5 B2B marketing mantras for 2012. Repeat after me:

Mantra #1. Marketing and sales WILL be getting their act together — or else.

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3 Observations on The Social Media Monthly Magazine.

I signed up for a subscription to the print edition of The Social Media Monthly magazine. The hook was a social media case study book I wanted, so I signed the dotted line and waited for my book to come in the mail. Admittedly, the book came and I completely forgot about the magazine I had subscribed to… until yesterday.

Upon getting the mail I came across my first issue of The Social Media Monthly magazine. As I’m reading it now I have some thoughts I’d like to share about my experience with this print-edition social media publication. Mind-you, these are my opinions mixed up with some general observations about this new magazine.

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Is a QR Code Worth 5 Minutes of Your Time?

You have to scan the QR code to uncover what the blog post is referring to.

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Introduction to B2B Blogging.

A presentation on B2B Blogging given at a recent Social Media Conference. The main take-aways from the presentation: – Why you should blog. – What you should think about before you blog (content strategy development with regards to SEO). – What you might blog about. – What to do once you’ve published content. – High level blog measurement. – Content tips if you get stuck

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10 Great B2B Marketing Quotes Dating Back to Ben Franklin.

Even Benjamin Franklin knew a thing or two about marketing, though his well-known quote was about something different altogether. We can take these snapshot quotes on marketing and ponder how they might change the way we think about marketing, whether B2B or B2C. Enjoy and Share.

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Top Content for September 2011 – Analytics and Marketing.

Top marketing content from September 2011 on marketing trends, customer engagement, web analytics, multichannel messaging, marketing metrics and more. Check out the popular content you may have missed last month.

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Reach out and Klout someone today!

As a B2B social marketer, I use Klout to gather up helpful insights about social conversations – by reviewing topics, influencers, and so on. Today, I wanted to take a moment to talk about a nice way to use Klout that can boost others and spark conversations. I believe social is more about giving than receiving. Sharing is caring right?

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