From the category archives:

Web Analytics

Ebenezer and the Three Spirits of Customer Intelligence.

From an unloved, hardscrabble upbringing in a remote boarding school, Ebenezer the web analyst was forced to grow up isolated and self-reliant, inventing metrics imagined only with the light of a pitiful candle before finally being rescued by a loving sister.

Then, bursting with promise under Master Marketer Fezziwig’s apprenticeship, Ebenezer blossoms into a man of business. He works tirelessly for the understanding and advancement of his customers, only to succumb to greed and the singularity of his online purpose.

Print Friendly

Read the full article.

What do your web analytics tell you? A few quotes to ponder.

Web Analytics is more than just measuring visits and page views on your website. It’s about uncovering actionable insights that are relevant to your business to enable you to make sound marketing decisions. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be).

People won’t use your Web site if they can’t find their way around it.

Print Friendly

Read the full article.

11 Ways That Cloud Computing Will Help Marketers.

When I was given a recent Harvard Business Review article entitled “What Every CEO Needs to Know About the Cloud,” I was expecting to hear some of the same hoopla that’s been going around for a year or so about cloud computing. What I wasn’t expecting was to be gripped by the enormity of the change. After reading and research, I’ve listed 11 ways that cloud computing will affect marketing; I’m sure I’ve missed some, so let me know what you think.

Print Friendly

Read the full article.

9 Key Marketing Metrics Every Company Should Measure (PPT)

Organizations should begin to standardize marketing measurements across their sales channels, business units, and media. With standardized measurement, you can get closer to the more complex process of tracking Corporate Brand Equity, Market Share, Marketing ROI and Product & Customer Profitability. In this deck we share the 9 key marketing metrics every company should measure and how you might think about them.

Print Friendly

Read the full article.

Is a QR Code Worth 5 Minutes of Your Time?

You have to scan the QR code to uncover what the blog post is referring to.

Print Friendly

Read the full article.

In Praise of Doing Something with Web Analytics

The web person or web team splintered off from other departments and was sequestered into distant cubicles to huddle over text editors or Dreamweaver. The department meetings were just as likely to devolve into critical analysis of middle period Elvis Costello albums as produce substantive business decisions. (“Goodbye Cruel World was an awesome record; you just don’t get the vision, man.” “Dude, Elvis doesn’t even think that was a good record.”)

Print Friendly

Read the full article.

Top Content for September 2011 – Analytics and Marketing.

Top marketing content from September 2011 on marketing trends, customer engagement, web analytics, multichannel messaging, marketing metrics and more. Check out the popular content you may have missed last month.

Print Friendly

Read the full article.

9 Key Marketing Metrics Every Company Should Measure.

When organizations begin to standardize marketing measurements across their sales channels, business units and media, the closer they will come to the more complex process of tracking corporate Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability.

Here are 9 metrics every marketing organization should be measuring :

Print Friendly

Read the full article.

Assessments Create a Fast Start to Customer Engagement

One of the most productive means to a fast start with a new client or partner is through a Marketing Assessment. In a new relationship, everyone has a lot of questions and this is a great way to drill through a mutual discovery process in a quick, and (usually!) fun way.

We try to coordinate an intensive 1 to 2 day series of question-and-answer sessions – usually fueled by a good stack of chocolate chip cookies.

Print Friendly

Read the full article.

2011 Trends for Web Analytics – Revisited

Even though my daring prediction of a Buffalo Bills-Detroit Lions Super Bowl clash in February 2011 came to naught, looking back on some of the web analytics trends I had my eye on for 2011 brings mixed results, now that two-thirds of the year has washed away.

For those of you keeping score at home, and I know all of you were, here’s the link to the surprisingly non-embarrassing original, and even though I can’t buy my Aston-Martin with winnings from my Super Bowl picks, we’ll take a look at the state of play through the end of year and look ahead to 2012.

Print Friendly

Read the full article.

← Previous Entries