Posts tagged as:

Marketing Technology

Top 3 Slideshare Decks on Marketing & Analytics.

SIGMA’s 3 most viewed slideshare decks from 2011. Covering topics from marketing technology preparedness to marketing trends and campaign landing pages and conversions. You may have missed this content in 2011. But it’s not too late to gain some insights into these areas.

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11 Ways That Cloud Computing Will Help Marketers.

When I was given a recent Harvard Business Review article entitled “What Every CEO Needs to Know About the Cloud,” I was expecting to hear some of the same hoopla that’s been going around for a year or so about cloud computing. What I wasn’t expecting was to be gripped by the enormity of the change. After reading and research, I’ve listed 11 ways that cloud computing will affect marketing; I’m sure I’ve missed some, so let me know what you think.

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Partnering: A Competitive Response to the Changing Agency Landscape

Sometimes it takes a whack on the side of my head for a new idea to grow. Recently, we analyzed some of our new client wins, and, to no one’s surprise, several of our relationships had come as a result of partnering with agencies. Instead of competing at the same trough for marketing dollars, we joined forces to win new business that neither SIGMA nor our agency partners could have won independently.

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IT and Marketing: Cross-Channel Marketing Is More Than Cool – It Is Necessary. (Part 6 of 6)

In the last several posts, we’ve explored the thought leadership provided in the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call?”  As we wrap up the discussion, the focus is now on the reality that integrated cross-channel marketing is a challenge that most marketers face.  The idea [...]

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IT and Marketing: Relevant IT Is Helping Marketing Teams with Information Management. (Part 5 of 6)

At the end of the day, marketing is heavily impacted by, and depends on, data. Not just any data, but quality data. As new data sources continue to explode onto the marketing landscape, quality data becomes more of an issue. Marketers look to IT for a variety of data cleansing and analytic needs, and this need will not change anytime soon.

As we continue to think about the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call?” we look at the issues surrounding data availability and quality, and how IT plays a vital role in marketing strategy.

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IT and Marketing: What Priority Does IT Place on Marketing? (Part 4 of 6)

When it comes to prioritizing IT resources, where does marketing rank in all of that? In this 4th part of our series, we continue to dig into the issue of Marketing and IT alignment, as inspired by the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call?” A better question might be, how well aligned are the decisions being made about IT infrastructure as it relates to, or impacts, marketing technology? How do development costs and resource allocations come into play with the evolution of cloud computing? Can IT make decisions on technology in their own silo without considering the long-term impact on marketing?

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IT and Marketing: The Impact of Big IT Vendors on Marketing and Analytics. (Part 3 of 6)

The big IT vendors out there are acquiring this company and that.  The marketing and analytics landscape continues to morph into something new altogether, requiring new skill-sets, new technologies, and a way to bring it all together.  During this third part of our series into a deep dive on the April 2011 cover story in Information [...]

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IT and Marketing: Cross-Channel Marketing Integration and Measurement. (Part 2 of 6)

As we continue to explore the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call,” we dive deeper in this second part of the series into cross-channel marketing campaign results. This topic is something near and dear to our hearts at SIGMA, as we strive to provide integrated marketing solutions for our clients.

The article stated that marketers are wanting more comprehensive, cross-channel campaign results. With the explosion of marketing technologies, data availability and available channels, this issue can be a huge stumbling block for marketers.

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IT and Marketing: Are They Working Together? (Part 1 of 6)

Welcome to the first installation of a 6-part series on exploring the importance of unity between IT and Marketing. Our inspiration for this discussion was the recent article published in the April 2011 print edition of Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call?”

In this first installment, we explore the overall premise that IT and Marketing should work together to address the changing marketing landscape. Listen to what Kenyon and Mike had to say in a recent interview on this burning question.

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IT Gets Introduced to Marketing: The Future of Business Technology. (Series Intro)

Information Week, the recognized voice of IT professionals, announced on the cover of its April 11, 2011 issue that IT Meets Marketing..Will Business Technology Teams Answer the Call. The underlying theme of the article:

“The pressure is on to show measurable results from campaigns.
That should make IT and marketing teams closer partners than they are.”

CEO, Kenyon Blunt and CTO, Michael Fuqua discuss the need for IT and Marketing to work together.
We thought it would be interesting to weigh in on the article through a series of short interviews. We put SIGMA Marketing Group’s CEO, Kenyon Blunt at the same table as Mike Fuqua, SIGMA’s Chief Technology Officer. Kenyon brings to the table the voice of the marketer, where Mike defends his technology peers.

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