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Paul Raca

Touchpoint Attribution – 3 Perils One Must Overcome in This Valiant Quest.

by PaulRaca on February 15, 2012

Message Propagation in Social Networks – How Rumors Are Spread.

by PaulRaca on January 12, 2011

Call Center Optimization Through Better Marketing Analytics

by PaulRaca on August 24, 2010

The 3 Stages of integrating strategy into your marketing analytics and modeling.

by PaulRaca on March 11, 2010

As a campaign metric, ROI beats response rate every time

by PaulRaca on September 25, 2009

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