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database marketing

Database Marketing Grows Up. Interactive Marketing Gets a Seat at the Table

by Bill Harriss on August 31, 2011

The Good, the Bad and the Ugly of Marketing Database Creation.

by George Hollister on November 19, 2010

Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.

by MarthaBush on October 26, 2010

Are Personas the New Customer Segments?

by MarthaBush on October 14, 2010

Lean Marketing Analytics

by Kevin Gilbert on June 4, 2010

A good place to start: Database Marketing Assessment 101

by MarthaBush on April 5, 2010

Lead Generation: Are you using B2B marketing analytics?

by Bill Harriss on February 4, 2010

5 keys to get the most out of your database marketing investments

by Bill Harriss on January 22, 2010

Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force

by Guest Author on October 1, 2009

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