Distributed Marketing is a concept for delivering automated marketing services to small- and mid-sized businesses, resellers or other sales/service channels through a larger marketer who would act as a centralized enabler of data, analytics and technology.
Users of Distributed Marketing have local knowledge about their customers and markets, allowing corporate marketing efforts to be personalized and targeted for customer and market share growth.
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Lead Nurturing, next to Lead Generating and, of course, the Closed Deal, is the most important part of the sales process. Lead nurturing starts with qualifying a new prospect or current client. Are they a good fit for the product or service being offered? Do they have the money available to purchase? Do they have the authority to buy or move the conversation to the next level? Is there an immediate need? As salespeople we have all been taught the Acronym, B.A.N.T. (Budget, Authority, Need and Time frame). The sales process used to end there.
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