Posts tagged as:

Marketing Strategy

Facts and Figures About Content Marketing

I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing. Are you blogging about your business, your products, your services, your customers and your knowledge areas?

Read the full article.

Create and Innovate in 2011 for Dialogues That Bring the Greatest Engagement.

I scanned for something fresh on the prediction list and just like the last 2 years, everyone is playing it SAFE.

My experience and the shared concern of my fellow creative professionals is that creative marketing has become an oxymoron in the last 2 years. It has gone from a scrubby desert to a barren wasteland because of vanished marketing budgets and overly cautious boardrooms. In a “hunker down and wait” economy there is no allowance for failure and therefore no risk-taking.

Read the full article.

Paint By Numbers: Guided Design Through Web Analytics

Creative web page design by the numbers is nothing like paint by the numbers because you are the expert artist designing, learning and improving — constantly!

What do I mean by the phrase “Design By the Numbers?” It means tracking web analytics data to determine which of your page designs are the most effective, not just creating based upon personal preference or gut intuition.

Read the full article.

There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.

B2B pros should take a step back, breathe deeply and “look at the big picture” to determine the best way to approach lead generation.

Read the full article.

Why ROI Measurement Is So Elusive

Definitions for Marketing ROI abound, but the pressures to achieve it have increased to fever pitch across all channels and marketing specialties. Why? One reason may be that with all the new marketing technology tools―with their claims of incredible measurement capabilities blasted to your in-box daily―the real complexity of getting to ROI has become washed over. Expectations have been raised. You need to figure it out.

Read the full article.

Great Advertising for Next to Nothin'

Hasbro has launched an inventive new campaign for its NERF Brand that invites NERF owners to create and submit films of themselves using NERF products.

The Battle of the Ads is a web-based contest that includes social media, email marketing, and user-generated video.

Read the full article.

I love it when the client is RIGHT!

I had created a “sample” email to facilitate discussion, but did not have specific customer information. I had included benefits proving her brand was superior to the competition, and several compelling offers. But since I did not know who my customer was — it was just undirected information. By my doing it wrong, we could launch into a conversation of what kind of analysis needed to take place in order to do it RIGHT!

Read the full article.

Are your customers suffering from email fatigue?

The rapid adoption of social networking sites like Twitter and Facebook by the business world has stimulated discussion about the need for more business-facing social software platforms. What are you doing to make sure you are listening where your customers are most likely to be talking?

Read the full article.

The 3 Stages of integrating strategy into your marketing analytics and modeling.

Why build models for marketing campaigns? One reason is to help rank and select the right prospects that correspond to your program objectives — those who are most likely to take action on your offers. For an acquisition program, who is most likely to buy from you?
For a retention program, who is at risk of leaving you? It is critical that you strive to integrate a strategic mindset throughout your marketing analytics modeling project, from beginning to end, and then beyond.

Read the full article.

← Previous Entries