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Barb Cote

Email Marketing: Will Those Shape-Shifting Aliens Take Over?

In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R! The rising popularity of more accessible technology like texting and social networking, and the continuing misuse of email by malicious spammers, has left lowly email looking like a sorry extra on “The Walking Dead.”

If you agree with what I (any many others) just said, it could be that you fall in the 12-17 year old bracket — from whom email usage has declined significantly in the last 2 years.

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4 Mantras for B2B Marketing Success in 2012

I have been reading several B2B experts’ predictions for 2012 marketing trends. Based upon the work we have done for our B2B clients at SIGMA in 2011, I have narrowed in on what could be the top 5 B2B marketing mantras for 2012. Repeat after me:

Mantra #1. Marketing and sales WILL be getting their act together — or else.

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Lead nurturing: How to “C” success right out of the gate.

The past 2 quarters, SIGMA has had the privilege of working closely with a B2B client to lay the foundation for a solid lead-nurturing program. It is challenging to create a relevant stream of communications with your target audience that evolves over time. Here are 5 challenges to building a successful lead-nurturing program and three keys of lead nurturing success.

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Driving the Brand Bus with the Customer Behind the Wheel.

A recently released study by Prophet, a strategic brand and marketing consultancy, exposes how apprehensive senior marketers are about their ability to build brand in the “complex new ecosystem of influence.”

The survey of more than 150 executives, half in marketing and the remainder in non-marketing roles, revealed that the C-Suite believes their organizations are not well-equipped with the skills that are needed to build brands in the near future.”

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Business Intelligence Is Making the Past a Future Destination.

Bring the American Experience to Life – travel through America’s past. See where ideas were spawned that changed the world.

These are words used to describe a famous American attraction. The marketing team at this museum is capitalizing on its own spirit of innovation to uncover actionable insights in visitor data and to demonstrate best practices when it comes to customer engagement.

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5 Best Practices for Multichannel Campaign Success. (Case Study)

An international document destruction company wanted to kick start sales in the New Year while resolutions to clean up were fresh in the minds of CEOs and office managers. We worked feverishly through the holidays to create an integrated multichannel campaign that could launch in early January. What did we learn? We came away with 5 best practices for multichannel campaign success.

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How Do Consumers Find Websites? 2 Key Lessons.

When I think of attracting visitors to a website, I think of constructing as many pathways as possible into the site. The paths become the portal that transforms an unknown prospect to a recognized and all-important “site visitor”— someone who CHOSE to come to my site. Examples of pathways could be natural search, email, a blog, tweets, paid search, video, online ads, plus all of the many offline channels such as TV, radio, outdoor, print, direct mail and non-traditional.

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I Am a Baby Boomer. Hear Me Tweet.

I am at the youngest end of the Baby Boomers. The oldest Boomer turns 65 this year. According to The US Census Bureau, we make up 26% of the population.

If I have gray hair – you won’t be seeing it anytime soon. I spend more time at the gym than in church, more time doing crunches, than on my knees in prayer, though it may take an act of God to put me back into a bikini.

I talk to my family daily. Not through the phone or even via email. We are ALL on Facebook, all 5 sibs, spanning the full boomer range – 50-66. ALL of our 12 kids, plus their spouses, are on Facebook too. It is the easiest way to see how my grand-niece looks today, screaming on the swing set, as well as consult on color choices with my niece on a new bedspread.

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5 Keys to Successful Website Design, Development and Deployment.

Launching a new website can be relatively painless. HOWEVER, the creation of assets and planning necessary to have a great site at launch requires a lot of hard work. SIGMA’s Creative Director, Barb Coté, and I, sat down and reflected upon our recent website redesign of www.sigmamarketing.com. Together, Barb and I were able to identify the following as the 5 key elements that enabled us to successfully and relatively painlessly deploy our brand new website:

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Tumblelogging. Social Media’s Newest Tsunami

Tumblr is a microblogging platform that lets you effortlessly share anything and provides smartphone apps that enable you to do it anywhere. Consider it the Twitter of rich media, as you can post seven categories of content: Text, Photo, Quote, Link, Chat, Audio, and Video. Content can be uploaded yourself via the Tumblr interface OR linked-to via another site, and the updates appear in one continuous stream.

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