Posts tagged as:

Kyle Milko

Distributed Marketing provides unique opportunity to support B2B & technology marketers.

Many business-to-business and technology companies struggle to effectively support the complexities of their marketing functions. These challenges include, but are not limited to:

Control of brand consistency as well as the marketing programs, when there is a constant pull to decentralize the marketing function to support resellers, VARS and OEM partners.
Sales in the field, at the branch, or at the retail level which have little or no access to marketing programs and little expertise in marketing implementation or database management. Read More…

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Predictive Analytics Drive B-to-B Demand Generation

Are the sales and marketing resources of your company focused on the best opportunities to increase revenue and market share? Often times they are not. That’s because sales resources are aligned in any number of ways: proximity, biggest targets, salesperson’s comfort zone, marketing budgets, etc. None of which are consistent, repeatable or sustainable. Strategically implementing a B-to-B marketing analytics platform will improve your demand generation efforts.

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Distributed Marketing: Keep It Simple.

Distributed Marketing is a concept for delivering automated marketing services to small- and mid-sized businesses, resellers or other sales/service channels through a larger marketer who would act as a centralized enabler of data, analytics and technology.

Users of Distributed Marketing have local knowledge about their customers and markets, allowing corporate marketing efforts to be personalized and targeted for customer and market share growth.

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Sales Enablement 101 – Getting Started.

Taking sales force to the next level will alway require management buy-in. Sales Enablement dashboards and toolsets are certainly available, but there is an investment that goes along with that. Selecting the right vendor who will look inside your sales organization and create a unified view across all customer data is key. If you need to help your management team buy-in to this sales methodology, be armed with case studies and success stories, whether you work with a B2B or B2C sales organization. This is a new frontier, and you are fortunate to be on this side of it.

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Distributed Marketing: An idea whose time has come for Technology Marketers

Distributed Marketing is a concept for delivering automated marketing services to small- and mid-sized businesses, resellers or other sales/service channels through a larger marketer who would act as a centralized enabler of data, analytics and technology.

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Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics

Marketing professionals need to track and analyze the effectiveness of their marketing programs. Best practices align marketing activities, strategies, and metrics with business objectives. Creating a framework to track and measure marketing performance is critical in today’s marketplace. Marketing metrics focuses on measuring, managing, and analyzing performance to maximize effectiveness and optimize marketing ROI. Three elements play a critical role in managing marketing performance; data, analytics, and metrics.

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The Sales Optimization Portal: A Critical Tool for Technology Marketers

For years there has been a huge chasm between marketing and sales when it comes to applied analytics. Marketing typically hired analysts to build predictive models to make direct mail and email programs more effective. But the findings of these models were rarely ever shared with Sales – and they were even more rarely turned into actionable programs for the sales teams.

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