Posts tagged as:

online offline data integration

Ruthless Environment Requires New Ways to Attract & Retain Customers.

The future of customer intelligence is going to be built on web analytics and how we use and share information. To optimize your multichannel strategies and develop the most comprehensive view of your customer, let web analytics drive your customer intelligence.

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Online and Offline Consumer Insights, Analytics and Data-It’s time to get these two together!

Suppose you are a consumer goods company selling hundreds of products directly or through e-commerce sites such as Amazon.com and you want to optimize profitability using customer feedback and reviews. In the past this was a labor intensive process to summarize comments and ratings to get the insights you needed to make decisions.

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Will Corporate Silos Slow Multichannel Marketing? Part 2: 5 Integration Strategies to Overcome Organizational and Data Issues

In Part 1, I discussed the data issues surrounding the integration of online and offline data (fifthgearanalytics.com/1stentry). It’s making it increasingly difficult to get the marketing analytics we need to attribute success to the correct channels. It could be the proliferation of channels, the difference in the data sets, generic vs. complicated data models, or the fact that a great deal of online data resides at third-party providers. So, what do we do about it?

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