By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the web. According to Advertising Age’s 2010 Digital Market Facts (Feb 22, 2010), Internet spending as a percent of all U.S. marketing spend is estimated to be over 20% by 2012.
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The Dis is now a hub of activity for Disney enthusiasts. Attracting the attention of millions of fans was a business opportunity didn’t escape Pete. He entered a partnership for a travel agency called Dreams Unlimited Travel and linked it to the website. Enthusiasts poured into the travel agency to reserve their vacations. Those successes lead to additional businesses that include off site hotels, condos, Disney cruises, vacations to other area theme parks, and more.
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