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virtual trade shows

Death of the Exhibit Hall Expo?

Over the past ten years, I had come to believe that the death of the expo was imminent. Havin gattended countless conventions and expos, I can conjure up better ways to achieve the same results. I’d watched the development of virtual expo capabilities with enthusiasm because individuals can attend an expo from their desks without traveling. Through virtual expos, information is made available on-demand. Virtual expos have made me believe traditional expos are on death rails. Several of my favorite expos have died off, such as NetExpo and MacWorld. Comdex, another favorite of mine, died off, but is returning as a virtual trade show in 2010 – which had further strengthened my theory. Strengthened, that is, until I attended Collosalcon.

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