A simple ROI calculation does it all: Test cell revenue/test cell cost. Run the numbers on your next campaign and you may find some fascinating new insights about the results of your programs.
Posts tagged as:
-
Get Connected:
-
Search Fifth Gear
-
-
Popular Posts
-
Categories
- Analytics (106)
- b2b (20)
- Campaign Management (31)
- CRM (25)
- Customer Data Integration (34)
- Database (42)
- Employee satisfaction (1)
- Lead Generation (24)
- Marketing Creative (19)
- Marketing Database Management (26)
- Marketing Metrics and Reporting (44)
- Marketing Strategy (106)
- Marketing Technology (69)
- mobile marketing (2)
- Multi-Channel Marketing (55)
- Personalized Communication (40)
- Response Analysis (21)
- Sales Enablement (9)
- Sales Optimization (24)
- Segmentation (16)
- Social Media (27)
- Web Analytics (24)
-
At SIGMA Marketing Group, we love shifting marketing into top gear with analytics as the high powered engine inside.
I’m Kenyon Blunt, CEO and my team of bloggers will race across industries and drive by techniques, technologies and channels to bring you insightful musings on how to add a little more octane to your marketing strategies. We’d love to hear your thoughts and opinions.
-
-
-
Tags
Analytics b2b Barb Cote Bill Harriss Campaign Management channel marketing Chris Dewey CRM customer data customer engagement Customer Loyalty Database database marketing demographics Digital Marketing Direct Marketing Email marketing forrester research george hollister innovation Kenyon Blunt kevin gilbert kyle milko Lead Generation Marketing marketing analytics Marketing Data Security marketing roi Marketing Strategy Marketing Technology Martha Bush metrics Mike Fuqua Multi-Channel Marketing Multichannel marketing multichannel messaging multivariate testing Personalized Communication predictive analytics relationship marketing Sales Enablement social media transaction data Web Analytics wendy boyce
Get smart with the Thesis WordPress Theme from DIYthemes.
WordPress Admin