Posts tagged as:

revenue engine

The New Revenue Engine and the role of Marketing Analytics

The old revenue engine is focused on the sales team. When companies want to double revenue, they double their sales force. In the past, this model worked. Information that prospects wanted was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. But things change. Recent years have highlighted the flaws of the old revenue machine. This post reviews those flaws.

Read the full article.