Despite the fact that marketers are deluged with white papers, mail and email from the latest and greatest marketing technology providers, it seems that many organizations are still struggling with how to manage the various channels in order to maximize the return on their marketing spend. Many are still struggling to get one channel right—relying on marketing analytics to determine the ideal channel to approach a customer or prospect and just beginning to pilot multi channel marketing tools that enable effective engagement of your audiences is now becoming a requirement as opposed to a nice to have.
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