Online dating service OKCupid.com has taken the application of predictive analytics to a whole new level by ranking and segmenting the more attractive site users from the less aesthetically pleasing ones.
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At SIGMA Marketing Group, we love shifting marketing into top gear with analytics as the high powered engine inside.
I’m Kenyon Blunt, CEO and my team of bloggers will race across industries and drive by techniques, technologies and channels to bring you insightful musings on how to add a little more octane to your marketing strategies. We’d love to hear your thoughts and opinions.
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