Posts tagged as:

old spice

Brand Evangelism: NASCAR Style With Tony Stewart

Brands are getting smarter about how they market to their customer and prospects, by looking at the deeper relationship, rather than the one time cash-register transaction. Building a customer base who feels passionate about what you are offering creates people who will influence buying. Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites talking about your brand and why other’s should too.

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5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash.

The Internet is buzzing about Old Spice’s new viral video campaign. Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as much if not more lessons to be learned about marketing in general. Here are 5 steps any marketer can take to apply lessons learned from Old Spice’s success to their campaigns:

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