Mobile Marketing and Social Media are rapidly growing because they are providing companies the unique opportunity to connect with consumers and they allow companies to track the user experience across multiple channels which is also known as Social CRM.
Read the full article.
Thanks to devices like the iPhone, BlackBerry, and now Android, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item. Be it through the skyrocketing number of iPhone and other Smartphone device sales or mindboggling downloads of applications — more than four billion on for the iPhone in less than two years — mobile is fast becoming a central channel for your customer engagement efforts.
Read the full article.
