Whether you’ve dabbled in the email marketing space, or you are proven expert, this supplement include page after page of tips and trick, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving.
Here are some of my favorite snippets form the DMNews Email-Marketing Guide 2010.
Read the full article.
Unified Marketing is all about unifying the data across multiple marketing channels. I often cite the statistic from Forrester that more data was created last year than in the history of world up until now. What happens to it? Most of it is garbage and what is good is seldom, if ever, put into an integrated customer database housing both online and offline date. In this article we share some of the obstacles that hold brands back from a truly unified marketing approach.
Read the full article.
