Today I take a slight detour from my usual subjects of marketing analytics and multichannel marketing. Three converging events have me questioning employee satisfaction. While I was on vacation, I read Daniel Pink’s new book, Drive (http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843). Then, I stumbled across a blog from Harvard Business School, Why Are Fewer and Fewer U.S. Employees Satisfied with Their Jobs? (http://hbswk.hbs.edu/item/6404.html. And, coincidentally, we did our biannual employee engagement and satisfaction survey at SIGMA Marketing Group. Only 45% of workers in the U.S. are satisfied with their jobs, according to the Conference Board, so what did I gain from this immersion in employee motivation that can help me as a manager improve employee engagement?
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