Smarter marketing is all about utilizing what you have – lots of key information in your database — and tailoring every communication to reflect that knowledge in a way that will increase cusomer response and satisfaction.
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At SIGMA Marketing Group, we love shifting marketing into top gear with analytics as the high powered engine inside.
I’m Kenyon Blunt, CEO and my team of bloggers will race across industries and drive by techniques, technologies and channels to bring you insightful musings on how to add a little more octane to your marketing strategies. We’d love to hear your thoughts and opinions.
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Analytics b2b Barb Cote Bill Harriss Campaign Management channel marketing Chris Dewey CRM customer data customer engagement Customer Loyalty Database database marketing demographics Digital Marketing Direct Marketing Email marketing forrester research george hollister innovation Kenyon Blunt kevin gilbert kyle milko Lead Generation Marketing marketing analytics Marketing Data Security marketing roi Marketing Strategy Marketing Technology Martha Bush metrics Mike Fuqua Multi-Channel Marketing Multichannel marketing multichannel messaging multivariate testing Personalized Communication predictive analytics relationship marketing Sales Enablement social media transaction data Web Analytics wendy boyce
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