Forrester released their new study this week on The Future of Agency Relationships.* In a nutshell, Sean Corcoran, the lead analyst on the study, proclaims that marketers will need to lead their agencies to make changes in order to cope with the rise of social media, new marketing channels and a sputtering economy. For those of us who work for agencies or marketing services and analytics firms, the implication is pretty clear: we’re either not smart enough to change ourselves or we’re so bogged down in what we’re currently doing that we’re unable to change our own companies. Our clients will have to do it for us.
Posts tagged as:
