Posts by author:

SocialPMChick

The Business of Being Social: 34 Years in Review and Looking Ahead.

In social media marketing, there is something for everyone, whether B2B or B2C. Not sure where to start? Hire a partner who will assess your current state of social marketing effectiveness, and align that with your offline strategy to drive better results. Understanding which channels you should leverage in your social media efforts, and perhaps which you should steer clear of will help reduce inefficiencies in your social strategy. You’ll also gain a better understanding of what you should be measuring as it relates to your revenue model. There is so much social data out there, and as my friend Barb likes to say… it’s like trying to boil the ocean. Having a clear strategy of what channels to use, and what you will measure (and why) gives you a strategy you can digest, understand and even implement.

Read the full article.

What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It?

SIGMA CEO, Kenyon Blunt, recently published his predictions for 2012 Marketing Trends. Included in those ten trends was this idea of “SoLoMo” or “Mocial” Marketing. Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. A prime example, as noted by Kenyon in his article, is that of stealing away customers who are waiting in line to make a purchase, by hitting them at the right time with the right offer.

Read the full article.

How does one analyze the success of their marketing? [INFOGRAPHIC]

How does one intelligently analyze the success of their marketing programs? Here’s an interesting infographic from Marketo that breaks down some facts and figures about marketing you might find interesting. A few things that stood out to me were:
87% of senior marketers don’t feel they are confident in their ability to impact the sales forecast of their programs. This might suggest a deeper dive into some campaign and customer data to better understand it and use it for future campaigns.
20% of Lead Generation Marketers do not employ any tracking in their marketing programs for measurement. Putting tracking in place and collecting the right campaign and prospect/customer data is not as scary as one might think.

Read the full article.

What do your web analytics tell you? A few quotes to ponder.

Web Analytics is more than just measuring visits and page views on your website. It’s about uncovering actionable insights that are relevant to your business to enable you to make sound marketing decisions. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be).

People won’t use your Web site if they can’t find their way around it.

Read the full article.

Email Best Practices – Creative Design Top 10 List

The SIGMA task force who explored email best practices also spent some time on creative email design and the need-to-know information surrounding effective campaign creative. Email creative design is subjective; however, there are certain rules that if followed will more than likely improve the overall success of your campaign. Here are 10 rules to follow when designing email creative:

Read the full article.

9 Key Marketing Metrics Every Company Should Measure (PPT)

Organizations should begin to standardize marketing measurements across their sales channels, business units, and media. With standardized measurement, you can get closer to the more complex process of tracking Corporate Brand Equity, Market Share, Marketing ROI and Product & Customer Profitability. In this deck we share the 9 key marketing metrics every company should measure and how you might think about them.

Read the full article.