Bios

Kenyon sold Bullseye in 2001 and decided to use his direct marketing background in the new frontier of Internet marketing. He founded eLocal Marketing in 2006 to do local search marketing and permission email. Prior to this, he worked on mergers and acquisitions of small companies where he personally completed transactions for 30 companies. Kenyon earned his MBA and BA from the University of Kansas. He is also on the Board of Advisors for the Kansas University School of Business.

At SIGMA, Wendy is the champion for all B2B social media activity. She is responsible for content strategy development and implementation across multiple social media channels for SIGMA.

Over the past decade Wendy has worked with organizations ranging from small businesses and not-for-profits, to enterprise level corporations to increase brand awareness and customer engagement via the Web. In recent years, her focused switched to social media and community engagement. In addition, she has worked free-lance as a web developer to assist small businesses build a web presence, where they could otherwise not afford to engage with a large web development agency.

Wendy spends her spare time serving the Celebrate Recovery ministry at her church. She is also currently writing an artichoke cookbook, and using social media to connect people all over the world who love artichokes as much as she does.

During the course of her career, Martha has worked with over 80 national clients, helping them build profitable marketing strategies.  Before joining SIGMA, Martha was the Senior VP and Director of Ingalls Direct in Boston’s Back Bay, and earlier was Vice President of Direct Marketing for Goldome Bank in Buffalo.  She also held Media Director positions at Rapp & Collins and McCann Direct in New York City.

Martha has enjoyed board memberships for the Ad Council, Memorial Art Gallery, Western NY Landmark Society, and ’s public broadcasting organization; WXXI. Her volunteer activities focus on helping cultural and human services non-profits improve their marketing and communications abilities.  Martha graduated from Wesleyan University in Middletown, CT in American History and has written two local histories. She is an avid perennial gardener.

Barb has been a speaker at conferences for the Direct Marketing Association, and for the Chapter of the American Marketing Association. She has taught as an adjunct professor at RIT and Nazareth College, and serves on the board of the Chapter of the American Marketing Association.

Prior to SIGMA, Barb worked as an art director and freelance illustrator. Barb graduated from Syracuse University with a BFA in Illustration.

SIGMA has received recognition for Barb’s creative work from The Admissions Advertising Marketing Association, Procter & Gamble, Summit Creative Awards, The Service Industry Advertising Association, UNYDMA, The Web Marketing Association and Xerox.

Chris joined SIGMA in 2000 as a solutions developer on the Key Bank team. He has also served as a programmer/analyst on the Xerox team and as Director of IT Solutions. Prior to joining SIGMA, Chris was principal architect of an MRP system serving the post-press bindery and finishing industry.

Chris attended SUNY Brockport and majored in Computer Science. He is a member of IEEE and serves on the advisory board of the Monroe Community College School of Technical Education.

Michael has more than 25 years’ experience developing services, products and business platforms, as well as in managing both development and IT organizations.

Prior to joining SIGMA, Michael held various executive and senior technology positions with IBM, TriComm Networking, Frontier Communications and Global Crossing.

Michael holds an electrical engineering degree from Wayne State University.

Prior to joining SIGMA Bill was Vice President, Consumer Markets, at Harte-Hanks, where he worked on several automotive, travel, entertainment and retail accounts. He has also held senior account leadership roles at Acxiom, TeleTech and Minacs. He has consulted with a variety of clients about growth, organizational alignment and CRM strategy. Over his career, Bill’s ability to work closely with customers to successfully identify marketing issues, develop and implement comprehensive multichannel solutions enabled him to grow business relationships and ensure high levels of customer satisfaction.

He is a member of the Detroit Direct Marketing Association (DMAD) and has served as co-chair for the association’s annual integrated marketing services symposium. He earned a bachelor’s degree in Economics from Denison University and has attended the Executive Development Program at Northwestern’s Kellogg School of Management.

Prior to joining SIGMA, Kyle served as Vice President of National Accounts for Concentrix Corporation, working with financial services, transportation, software and publishing industry clients. He was also a founding partner of a business intelligence firm. In each of these positions, Kyle’s ability to work closely with clients and prospects to identify, develop and implement comprehensive marketing solutions enabled him to grow current and new business and to ensure high levels of customer satisfaction. Kyle earned a bachelor’s degree in business administration from St. Bonaventure University.

Paul has more than 20 years of experience in statistical analysis and predictive modeling. His expertise is founded in the financial services industry but has carried over to business-to-business applications and consumer markets in the past seven years. His work has been published in Housing Economics and Marketing journals, and he has presented a number of times at national Direct Marketing Association conferences.

Paul holds a bachelor’s degree in Statistics and Economics from the University of Chicago and a master’s degree in Applied Statistics from George Mason University.