A few years ago, SEO was all about optimizing the content of your pages and acquiring as many inbound links as possible to climb your way to the top of the search. This was a winning recipe, so there’s no wonder many SEO services providers have managed to obtain excellent results for their clients. However, the rise of social media and the new Google algorithm updates have changed the SEO best practices for good.
Your social media authority is one of the factors that influence Google rankings. The more people appreciate and share your articles, the better they are going to perform in search. This doesn’t mean you can ignore the other signals that contribute to obtaining good positions in the SERPs. However, out of two web pages with equivalent authority, on-page optimization and number of inbound links, the winner is going to be the one with better social media presence and performance.
As social media is a good vehicle for delivering your web pages to lots of people, you can use it to increase your traffic. Moreover, if you do your research properly, your landing pages will entice your visitors to spend more time on your website and to visit more than one page per session. This will improve various analytics parameters such as the time spent on-site, the number of pages per session and the bounce rate. All these are quality signals for search engines, so the stronger they are, the higher you’re going to rank for your most relevant keywords.
Social media links don’t pass Google PR to your web pages, as they are all no-follow. However, they can help you get some very nice authority links indirectly, by enticing bloggers and editors of online magazines to link to your pages. If you can get a huge social media exposure, there are surely going to be at least a few people who would feel like sharing your articles with their readers. As they can’t copy and paste your articles without linking to you, they would rather write a brief introduction, and then direct their readers to read the original article on your website. These links are usually good for SEO, so you’ll benefit from your social media success by climbing a few spots in the SERPs.
Not many people know this but social media is an important part of every SEO campaign, especially in the early stages of setting the foundation for Google SEO. I know there is one of these SEO companies in Dublin who make building Social media accounts a big part of what they do to rank clients websites. To find out more about them, you can check them out at the red rain seo website.
Social media has the power to make you famous. Your articles can become viral much easier, as these networks are made from spreading interesting information and news. All people want to share interesting things with their virtual friends, so all you need to do is to find the right target market and supply them the appropriate type of content. As soon as they read your new articles, they will feel the urge to share them on their social media profiles and pages. Their readers may also decide your content is worth sharing. There is only one small step from having your articles distributed by a handful of people to becoming viral across multiple social media channels and networks. I referred to red rain SEO above and how they use social media to rank clients websites. For a glimpse of how a social media page should look take the time to visit the Red Rain SEO facebook page.
As you can see, social media and SEO are tightly intertwined. Your Facebook or Twitter popularity can contribute a great deal to improving your organic search rankings. They can put your website in front of millions of people ready to share amazing content with their friends. As sharing is caring, they surely apply this concept in everything to do in the virtual space. You can be sure they are going to spread the word about all amazing news they come across. The more they distribute your articles, the bigger your chances to get lots of links from other websites. This is why SEO can’t be successful outside social media.