Web Analytics is more than just measuring visits and page views on your website. It’s about uncovering actionable insights that are relevant to your business to enable you to make sound marketing decisions. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be).
People won’t use your Web site if they can’t find their way around it.
Steve Krug in Don’t Make Me Think
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
Susan Fine, iMedia Connection
If you build a Web site, you must have a solid reason for doing so. Once the Web site is operational, it is crucial to understand how well it works — failure to do so is a waste of time and money.
Hurol Inan in Measuring the Success of your Web site
With so much data available, what’s the most important thing to measure? The most important metrics is that which helps improve your site.
Jim Sterne in Web Metrics
We have a long way to go to understand that web analytics is a thinking man’s tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
Jim Sterne in eConsultancy
“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein
{ 0 comments… add one now }