Recently at SIGMA we had a “snow emergency.” Our CEO, Kenyon Blunt, addressed the employees with a challenge saying that there was more data being produced than snow during our rugged Rochester winters:
Kenyon shared, “We’re not just living in an information rich age, we’re living in an information blizzard! Every 2 days we create as much data as has been created from the dawn of civilization up until 2003.” That’s a lot of data!
Just like the mountains of snow that pile up in our parking lot all winter, what will we do with this mountain of data?
SIGMA has the experts needed to solve this mountainous data problem. Our diverse and talented team of Developers, Technical Project Managers, Technical Support Directors, IT Managers, Marketing Analysts, Security Administrators, plus a few Creative types and a not too shy Account Team put their heads together and decided to provide the answer in song:
(Sung to the tune of “Let it Snow”)
Oh the mountains of data look frightful,
But we’ll break it down by the bite full.
We’ll polish up ‘til it glows,
We can segment a mountain of snow.
Information comes in can’t stop it,
But we love to slice and chop it,
Let the spread sheets start to flow,
We can segment a mountain of snow.
When we magically mine insights,
The return on investment is yours,
You’re beginning to see the light,
On Power Point slide 64.
The data now needs applying,
So your customers start buying,
And your business will start to grow,
When we segment your mountain of snow.
Happy Holidays from SIGMA Marketing Group!
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SIGMA is the best! It was great to see some familiar faces! Barb, your harmony was off just a tad
. Happy Holidays everyone and best of luck to SIGMA in 2012!